No, we're not delivering our beer in a DeLorean. Though we might be serving it from a vintage VW Caddy very soon, but that’s another story!
What we are doing is going 100% cans and dropping bottles for all our small pack beer and you’ll be able to get hold of the fresh cans next week (from 29th May).
This is the point in the post where some of you will be thinking “At last”, others will be thinking “huh, why?” and the rest of you “back to the future?”, So it’s time for some beersplaining, you’re right it’s a totally made up word but just roll with it. Basically, canned beer is better, no further explanation necessary.
....Nevertheless, we’ll run you through the best bits:
- Integrity of flavour
Cans keep our beer fresher for longer!
Firstly, they block out all light, meaning that hop compounds don’t undergo photochemical reactions and end up tasting like a cat decided to mark his turf in your mouth.
Secondly, cans are sealed from the outside air more effectively than bottles. This means there less contact with oxygen, which can strip an IPA of its flavour faster than you can say spoiler alert, well, faster than we could anyway.
- Environmentally Friendly
Cans are lighter than bottles. This means you can carry more with you, enough said.
Of course, there are other benefits to cans being lighter. For one it costs less to transport them, meaning that they are a little more environmentally friendly to transport than bottles. Aluminium is also more widely recycled, with around 60% of aluminium cans being recycled in the UK, whereas approximately 5 in 6 glass bottles end up in landfill.
- Back to the future As much as we hate to admit it, the big boys of beer are onto something and have been for a long time. Not the making huge quantities of flavourless beer for super low prices part or the posing as small family brewers who make beer locally bit. No, we’re talking about canning beer.
For a long time, it wasn’t financially viable for small craft brewers to access this amazing packaging format simply because larger breweries made use of economies of scale. Thanks to some pioneering engineers, the technology has been scaled down and is not only affordable but also portable.
To some it may seem like a step back, let us assure you it isn’t. If we can afford to make our beer taste better then why shouldn’t we?
*In fact we were among the first brewers in Wales to can our beer in early 2016, since the start of the 'craft beer revolution' with our Belgish Orange IPA 'Pacifica'.
- What’s going in the cans?
- Son Of A Beach! - Lets face it, SOAB has been begging to be canned since we first brewed it and we can’t wait to present it in all of its fresh tropical glory, with all new can artwork of course! The only session beer you will need this summer!
- Black Flag Barti Ddu Rum Porter, NITRO! – Smooth, rich and full of Rum... No, Not Johnny Depp after one too many pirates of the Caribbean movies. We took our signature porter and pumped it full of nitrogen. The result? A super smooth and satisfying porter with hints of rum!
We'll be launching another shiny new can to the range late June, keep an eye on our social media feed to find out more, or drop us an e-mail at firstname.lastname@example.org if you would like to stock some at your venue, and we'll get you on our mailing list :]
Hopefully that’s all the convincing you need to check out our juicy new cans of fresh canned beer, available next week!